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Podcast: The Future of Rural Travel and Tourism in China Podcast: The Future of Rural Travel and Tourism in China

Podcast: The Future of Rural Travel and Tourism in China

Episode 5 of ‘Tracing the Trend’, a podcast series exploring past and present phenomena across Chinese society and culture. This series aims to provide an insider’s perspective, create discussion and spark curiosity.

29 Jun 2021

5 min read

Tourism

Tourism in China

Speaker: Mei Zhang, founder of WildChina

The past few decades of economic growth has impacted China’s countryside, characterised by the mass migration of people to cities and metroplexes that represent wealth, aspiration, and greater opportunities.

While there is a prevailing image amongst many urbanites of the countryside as being disconnected and stagnant, attitudinal shifts and growing mobility instigated by Covid-19 are transforming these views.

In the penultimate episode of the series, we examine China’s young people returning to nature in the short and long term seeking adventure, solace, and escapism from their working city lives.

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