Housed Podcast
Housed is the market leading podcast for the shared living sector – covering BTR, PBSA, Co-Living, HMOs, rented later living and university accommodation. Hosted by Sarah Canning, Deenie Lee, and Dan Smith, they discuss the latest real estate news and give their insights and opinions on a range of topics.
China Direct Marketing Special
Housed invited TONG’s Managing Partner Gabriel Nicklin alongside the CEO of Viva City Mini Programs Sam Rason to take part in a special ‘China Strategy’ episode. During the conversation they cover:
- How China is different
- WeChat, platforms and direct engagement
- Marketplaces and the ‘convenience trap’
- Diversifying your marketing mix
- How to practically build a direct China strategy
- What the future looks like for this sector
The podcast is available on Apple Podcasts, Spotify, and Amazon Music.
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