Hosted in Shanghai, the the TopDigital Marketing Innovation Awards showcases outstanding creative achievements from global agencies. Last month, our Partner and Account Director, Xuan Wang, travelled to Shanghai to attend the awards in person.

The TopDigital Innovation Marketing Award celebrates campaigns that drive innovative growth for companies, recognising the most forward-thinking agencies and creative campaigns. With a commitment to excellence, the award assesses entries based on the “marketing innovation growth model,” highlighting innovation, execution, commercial value, sustainability, and long-term value creation.

With over 600 companies and 3000 campaign submissions, TONG stood out and secured three individual awards:

The TopDigital Gold Award for Best Newcomer Agency

For over a decade, the TopDigital Award for Best Newcomer Agency has been at the forefront of capturing the latest industry trends and recognising standout campaigns from the year. With a judging panel comprising professionals across academia, marketing and leading brands, it serves as the compass for innovation in the realm of digital marketing, showcasing a competition structure that embraces creativity throughout the entire process.

The TopDigital Gold Award for Best Short Video Campaign for our work with Heathrow:‘Heathrow Takes you Home’

TONG directed a series of immersive video campaigns to capture the Chinese traveller’s journey through Heathrow, highlighting the joy and excitement of travel from family reunions to new destinations. Our video content showcased Heathrow’s range of travel retail services, positioning the brand as a desirable airport experience over other UK competitors.

The TopDigital Bronze Award for Content Creation for our JW Anderson: JW Anderson: Happy New Year 兔Me

With the iconic JW Anderson store as a backdrop, TONG drafted in the most promising creative talents in the KOC community. “Happy New Year 兔 Me” celebrates self-care and independence this Spring Festival, tapping into the existing Gen Z trend of self-gifting and positioning the store as a go-to location for fashion forward Chinese creatives.

TONG are grateful to the TopDigital panel for this recognition and in being acknowledged as a top agency for our creative work on global brands in the Chinese market. It is a testament to our unwavering commitment to pushing boundaries, delivering exceptional results, and driving innovative growth for our clients.