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Case Studies

Over the past decade, more than 120 brands have placed their trust in our award-winning approach.

We build and execute strategies to identify and connect with Chinese audiences – both at home and around the globe.

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Laura Kurt
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Laura Kurt

Commercial Director, Fusion Students

“Our visit to China with TONG was incredible - it opened up our eyes to more opportunities in the market. From helping us prepare for the trip, through to setting up meetings and events, and support on-the-ground we couldn’t have asked for more from the TONG team.”

Carly Murphy
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Carly Murphy

Senior Brand & Activation Manager, Taylors of Harrogate

“TONG have helped us understand what makes our brand special in China - and then to communicate that to our target audience. Their work across strategy, content, creative, and campaigns has set us up for success in the market.”

Joy Isaacs

Joy Isaacs

Founder, ARgENTUM Apothecary

“We loved working with the team at TONG on our campaigns to activate Chinese consumers in the UK.”

Leon Zhao
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Leon Zhao

Brand Manager, HEYTEA UK

"TONG Global supported HEYTEA with its first PR campaign in the UK. We are very pleased with the results and appreciate for their support and expertise in navigating the UK media landscape."

Steven Hope
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Steven Hope

(ex) CEO, Malone Souliers

"TONG stands out for its combination of enthusiasm and realism - always clear about opportunities and challenges involved. Their thoughtful business-by-business strategic approach places them among the very best in the field in my view."

Laura Kurt
https://tong.global/wp-content/uploads/2025/10/Fusion-Students-2.png

Laura Kurt

Commercial Director, Fusion Students

"TONG have been instrumental in helping us launch and grow in the China market - working across social, paid and partnerships to set us up for success. They’re transparent, flexible and adaptable, which has helped us build a strong, trusting relationship as we work together to hit short-term goals while laying the foundations for our longer-term vision."

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