Context & Challenges
China Open Promotions — the organisation responsible for delivering and promoting China’s premier tennis tournament, held annually in Beijing as part of the ATP and WTA Tours — sought to host an exclusive gathering during Wimbledon.
Wimbledon was the ideal setting: a global meeting point for the sport’s most influential voices and a chance to strengthen ties with the world’s top tournament organisers, media, and player representatives. The objective was to elevate awareness of the China Open, spotlight major developments in Beijing’s facilities and fan engagement programmes, and invite leading figures to attend the tournament later in the year.
To achieve this, they needed a trusted partner to handle creative development, venue setup, branded materials, guest experience, and bilingual event execution.
Strategy & Execution
TONG Global’s role focused on full-service event execution, translating the client’s ambitions into a polished, culturally resonant experience.
Working from the creative concept — “An Invitation: From Wimbledon to the East” — TONG oversaw the design and delivery of all event materials and managed every detail on the day. Hosted at a private residence in Wimbledon, the event welcomed more than 50 guests, including international tennis journalists, ATP and WTA representatives, player agents, and senior figures from tournaments worldwide.
Our team delivered:
- Creative concept and visual direction
- Translation and polishing of all client presentations
- Event signage and branded materials
- Full logistics coordination and run-of-show management
- Professional bilingual (Chinese–English) event hosting
- On-site photography and videography
The event also featured an award presentation, recognising two journalists — one Chinese, one Western — for their contributions to global tennis reporting.
Throughout, TONG ensured a seamless experience that balanced professionalism with warmth, bridging cultures and fostering meaningful dialogue.
Results
The event successfully strengthened the China Open’s international presence during one of the sport’s most high-profile moments.
Key outcomes included:
- Strong interest from journalists and partners in attending and covering the China Open in Beijing;
- Reinforced collaboration and goodwill between China Open Promotions and the wider Wimbledon community;
- High levels of positive feedback from guests and the client;
- A professional video and photo library for future use.
