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From market entry to brand growth, we deliver solutions that help businesses succeed in China’s fast-evolving digital ecosystem.
About
We bridge the gap between cultures, empowering businesses to connect authentically and grow sustainably in China’s fast-changing market.
Case Studies
Discover some of our work – from delivering award-winning campaigns to devising innovative new strategies.
Point of View
TONG’s perspective on consumer trends, industry shifts, and access to past and future events.
The New Lap of Luxury
Chinese luxury shoppers can travel again — but many brands are still choosing to travel to them.
5 Feb 2023
5 min read
Luxury Brands
For the first time in three years, Chinese tourists are boarding planes headed to the hotspots of Europe and Asia. And western luxury brands — which count on wealthy Chinese as a key client base — are hoping that they touch down with open wallets and a healthy appetite for expensive bags, watches and shoes. It’s been a rocky few years for the Chinese luxury market. The industry took a deep hit in 2020 when the pandemic broke out, before rebounding domestically the following year, and ag
